Digital Marketing

Computer

Website

GUTS OC, Inc.

GUTS OC, Inc. is an outpatient mental health care facility founded on science and structured psychotherapy. They combine mental health services and state-of-the-art technology to help their patients get results faster.

Academic & Professional Women of UCI 

As Marketing Chair for the Academic & Professional Women of UCI, I designed a brand new website for the affinity group that incorporated a more modern, simplistic and user-friendly design. Read more about the redesign in my blog post here.

UCI Department of Pharmaceutical Sciences Website

I completely revamped the UCI Department of Pharmaceutical Sciences website to better reflect the department’s brand and was brand compliant with the overall UCI campus brand guidelines.

GET SAFE Krav Maga Website

I redesigned the GET SAFE Krav Maga website to make it more mobile friendly, reflect the the krav maga studio’s brand, and to maintain voice & style consistency throughout the entire site. Read more about the website redesign in my blog post here.

Dancing With Mich Website

I developed this website to promote my services as a private dance instructor. Read more in my blog post here.

E-mail

FirstService Residential Committees

At FirstService Residential, I crafted an email to all associates to invite them to join any of our new committees I had formed: wellness committee, social purpose committee, on-site engagement committee and culture & events committee. I sent an invitation to join our committees via email to 1,400 associates across California, and after just one week, I had 87 sign-ups with 27 associates interested in serving as a committee co-chair.

UCI Beall Applied Innovation Startup Scrimmage Event

UCI Beall Applied Innovation hosts an annual Startup Scrimmage event series that provides guests with the opportunity to listen to halftime pitches from local startups and networking with entrepreneurs while watching football on our 110 ft Hiperwall screen. I created and executed the communications strategy to drive event attendance.

UCI Beall Applied Innovation Lunch & Learn Event

UCI Beall Applied Innovation & the SBDC @ UCI Beall Applied Innovation host a Lunch & Learn series at the Cove where subject matter experts present on a particular topic within or relevant to innovation and entrepreneurship. Topics range in breadth from branding and marketing to avoidable pitching mistakes to working with investors. These events are free and open to the public.

Student Startup Fund Applications Now Open!

UCI Beall Applied Innovation offers micro-grants to UCI students and alumni to help them develop their innovative ideas. Applications are accepted on a rolling basis.

I-Corps Application Deadline

As the Digital Marketing Manager of UCI Beall Applied Innovation, I create email marketing campaigns to promote our various programs. This is an example of an email I created to promote our I-Corps, an NSF-funded program that helps researchers in the STEM field take their great idea from the lab into the marketplace.

UCI Beall Applied Innovation Upcoming Events Newsletter

As the Digital Marketing Manager of UCI Applied Innovation, I manage our email marketing. Above is an example of one our Upcoming Events newsletters who is sent to our key stakeholders twice a month.

GET SAFE USA Quarterly Newsletter

As a Marketing Consultant, I developed the template for the GET SAFE USA quarterly newsletter, trained staff on best practices for email marketing & how to monitor metrics and improve open rate & click rates. Here is an example of one of the newsletters I designed.

UCI Department of Pharmaceutical Sciences Monthly Newsletter

As a Marketing Coordinator, I managed the email marketing for the UCI Department of Pharmaceutical Sciences which included creating campaign templates, managing contact lists, and developing content. Here is an example of a newsletter I created for them.

Prioritizing You: Wellness, Self-Care, & Communal Care

As the Marketing Chair for the Academic & Professional Women of UCI, I created email marketing templates and was responsible for developing all email communications to our members about upcoming events.

Video

I’ve conceptualized, developed shot lists, wrote scripts, directed and managed the production of dozens of videos for for-profit and non-profit companies including the UCI Department of Pharmaceutical Sciences and Boulder Associate Architects.

Here are some examples of projects which I oversaw:

Additionally, I enjoy recording and editing videos of my rides on my motorcycle.  See a couple of videos below. More can be seen on my YouTube channel.

As a Social Media Consultant for 9Round Irvine, I contribute social media content for the gym’s social media accounts (primarily Instagram, hence the 1:1 setting) which includes compilation videos like these: